Professional athletes and organisations have a range of business opportunities open to them owing to the global audience of their particular sport. However, without the right corporate intelligence support, it is not always possible to take advantage of these opportunities and too often the wrong business decisions are made as a result. This invariably has a knock-on effect for the athlete(s) or organisation on-the-field.

GSI’s Corporate Intelligence services give clients the confidence to make the best business decision knowing they are aware of all the necessary information required.

 

Due Diligence

Conducting the required level of due diligence is essential before an athlete of sports organisation follows through with a sponsorship contract, partnering agreement or high-profile employee hiring. Therefore, GSI performs industry-leading, rigorous, in-depth due diligence investigations on individuals or organisations for all our clients prior to any such decision. Utilising the latest in online technology, GSI is able to identify potential threats, risks and opportunities associated with any individual or organisation and relay this to our clients in a manner cognisant of their specific needs.

clients include:

  • Athletes/organisations in the process of considering partnering with another organisation/company/NGO
  • Organisations considering hiring a high-profile individual to a board-level position
  • Athletes/organisations considering a particular sponsorship agreement
  • Organisations considering offering an employment contract to an athlete

Case Study of where sufficient Due Diligence was not conducted

 

Competitive Intelligence

In order to remain ahead of sporting competitors off the field, as well as on it, GSI provides a unique Competitive Intelligence service that gives clients the edge over its peers. Using the latest internet technology GSI monitors competitors’ online activity, business decisions and performance to provide regular updates to clients so that they are fully briefed as to where the rest of the market is placed at that time. This service allows clients to make more informed strategic business decisions based on unrivalled knowledge of their competitors.

CLIENTS INCLUDE:

  • Athletes/organisations seeking to enter a new market
  • Athletes requiring a better understanding of their on-field competitors
  • Organisations seeking to maximise their market share in terms of supporter-base, sponsorship revenue and media coverage.

 

Stakeholder Mapping (PR / Lobbying)

Sports organisations often need to know who to engage with at a particular company, organisation or government department in order to advance their off the field development. To support this requirement and ensure efficiency and effectiveness at every stage of such a project, GSI delivers a unique Stakeholder Mapping service which illustrates the relationships between particular individuals and organisations and where nodes of influence lie. Clients are then able to plan their engagement strategies based on an informed knowledge of a particular issue or market thus making their chances of success significantly higher.

CLIENTs INCLUDE:

  • Athletes/organisations that require permission from authorities for a particular business decision or sporting competition
  • Athletes/organisations seeking publicity or media coverage of an event or announcement and are unsure who to contact
  • Organisations seeking a greater understanding of how a market is interconnected and which stakeholders are involved

 

Bespoke Investigations

When clients require a specific investigation into a particular individual, organisation or issue that has the potential to disrupt its performance on or off the field, GSI provides a discreet investigation service tailored specifically to the issue at hand. Using the latest techniques and technologies in internet intelligence, GSI collects all the information necessary and delivers insightful analysis suitable to the issue and intended audience with the overall effect being that the client is in possession of all the information needed to make the right decision.

CLIENTS INCLUDE:

  • Organisations that have an internal issue that warrants neutral, third party, discreet investigation 
  • Athletes/organisations that require information on a certain stakeholder that they are unable to retrieve themselves
  • Organisations in the process of, or considering, legal action that requires evidence for their case that is captured in an entirely legal and ethical manner
  • Athletes that have been subject to online abuse that are seeking information about the individual or entity targeting them